Our Mission

At HERO, we’re dedicated to delivering reliable, precise, and immediate blood sugar management anytime, anywhere. By combining cutting edge science, user focused design, and accessibility, HERO ensures that no one faces the fear and uncertainty of a low blood sugar episode unprepared. 

Formulated to provide exactly what you need, when you need it, HERO is your go-to solution for managing lows, keeping you in control and ready for whatever comes your way.

“Inspired by my mom’s battle with type 1 diabetes and a frightening hypoglycemic seizure, I teamed up with Kelsey to create HERO—dedicated to safer, more effective blood sugar management. More than a product, HERO is a family, and we’re excited for you to be part of it.”

Amanda Simeone (Co-Founder, HERO)

“HERO was born from a shared passion to improve diabetes care. Inspired by Amanda’s story and my grandfather’s struggles with blood sugar management, we created HERO glucose pouches—designed for fast, reliable relief. HERO represents empowerment and a commitment to better lives.”

Kelsey Gruber (Co-Founder, HERO)